Yavne, Israel, November 28 2011

The Highcon EuclidHighcon a young company based in Yavne, Israel has announced that it has developed an innovative machine which it claims will revolutionise the folding carton packaging market. The company says that by eliminating the need for conventional dies its new machine will herald in the arrival of a new Direct-to-Pack digital solution. The machine, named the Highcon Euclid, is the result of extensive development work by company founders Aviv Ratzman and Michael Zimmer. Both are highly experienced professionals in the digital print market, working initially with Indigo N.V. and latterly HP. Key to the this unique machine is the fact that it uses precision laser optics and polymer technologies to transform cutting and creasing from an analogue to a digital workflow, thereby dramatically streamlining the finishing process.

Aviv Ratzman, Highcon's CEO said:

“Over the past two decades we have witnessed key areas of the supply chain becoming digital, but packaging finishing has remained analogue. Converters and their customers have been unable to benefit from the speed and flexibility that digital solutions could provide to finishing. But this is about to change."

The main investors in HIGHCON include Landa Ventures, the investment company owned by the Indigo N.V. founder Benny Landa, and Israbieg, the largest die supplier in Israel, as well as other print industry players.

Benny Landa commented on Highcon's game-changing concept:

"I believe that Highcon will do for the folding carton market what Indigo did for print - and the industry will be changed forever,” he said.

Highcon have stated that its digital converting solution dramatically increases speed to market which is a critical element in today’s fast moving environment. The company also highlighted the fact that the Highcon Euclid will eliminate costly production steps and furthermore reduce the carbon footprint of packaging production as well as driving numerous new packaging opportunities for converters, packaging printers and brand owners.

Chris Baker, Highcon VP Sales and Business Development, said: "We have been developing our product with input and advice from a number of top converters around the world to ensure that we meet the market needs. We are confident that this technology will change the face of packaging finishing."

The Highcon Euclid will be formally launched and demonstrated at drupa 2012, in Düsseldorf, Germany.

W: www.highcon.net

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