New Business won following installation of an
HP Indigo 5600 Digital Press.
UK based One Vision Imaging (OVI) has installed an HP Indigo 5600 Digital Press in order to maintain its competitive edge and increase its range of photo applications for new and existing customers.
The professional photographic laboratory, based in Coventry, decided to opt for the HP Indigo 5600 because it believes the print quality is as impressive as silver halide. Another reason for the investment was also a natural progression for the company as it continues to adapt to meet changing market demands.
“The HP Indigo 5600 produces prints of such high quality – it’s really impressive,” said Nik Proctor, Sales & Marketing, VisionImPress – trading style of One Vision Imaging. “The finishing options available are also extensive and they increase the creative possibilities for photo applications. Our core customers are professional photographers so we have to be able to deliver cutting-edge, unique solutions to meet their creative requirements.”
One Vision Imaging will continue to offer services that use silver halide, but intends using the HP Indigo 5600 to expand its product portfolio to suit a wider variety of customer needs, such as shorter runs and environmental considerations.
Since installing the new press this year, OVI has been planning the launch of additional products, such as business cards and other marketing collateral. The company also plans to expand its existing product range of photo albums and framed photos and hopes to offer in-house design services.
“The HP Indigo 5600 has already helped us to win new business and move into other markets with new applications such as an order to print 300 books, which we wouldn’t have won had it not been for the short-run capabilities of the HP Indigo 5600,” commented Proctor. “With such great results in a short period of time, we are looking forward to the opportunities this new press will bring to our company as we continue to explore its many advanced features and market-leading capabilities.”
In addition to using the HP press to deliver cost-effective short runs, OVI said it will also utilise the six-colour capabilities of its new HP Indigo 5600 to raise its customers’ photo prints to a higher quality standard on par with silver-halide technology.
The HP Indigo 5600 has a seven-colour capability and includes special options such as the Thick Substrate Kit, Combined Multi-Shot and One-shot process (for synthetic and paper substrates), and White Ink, providing the flexibility for a variety of print applications.
“The Thick Substrate Kit has allowed us to bring more services in house, as we can create photo album covers here. It also increases our application range as the choice of substrate has increased,” said Proctor.
Capable of printing up to 90 full-colour A4 pages per minute (ppm) in Enhanced Productivity Mode (EPM) and up to 272 ppm monochrome, the HP Indigo 5600 Digital Press is designed for the special needs of commercial, digital print service providers (PSPs).
More information about HP is available at www.youtube.com/hpgraphicarts
Copyright © 2012, DPNLIVE – All Rights Reserved