Keaykolour reKreate board selected to produce turtle dove decorative hang-ups for Christmas.
Turtle dove decorative hang-upsAn innovative range of environmentally friendly coloured boards, Keaykolour reKreate, has been used to produce hundreds of turtle dove decorative hang-ups in time for Christmas! Manufactured by Arjowiggins using an exclusive patented process, the range is supplied by Antalis McNaughton in the UK.
The project entitled ‘Project Hangup’ is the brainchild of London based graphic designer, Jacinta Sullivan. Due to the loss of habitat and illegal hunting this bird is listed on the Red List of conservation concern.
The turtle dove hang-up is made from ‘upcycled’ foil and card and uses materials that are difficult to recycle and transforms them into beautiful objects.
The idea for the venture came about when Jacinta visited a packaging trade show and discovered that hot stamping foil, a premium material used in many printed designs was difficult to recycle and usually ends up in a landfill. As a designer, Jacinta was stunned to discover the amount of waste produced in the creative industry.
The start of the process began with the help of printers Benwells, collecting the excess foil waste off the companies press. Paper is then cut and the used foil re-spooled and stamped onto Keaykolour reKreate using a die.
This process is repeated on the same piece of card with different coloured foil and dies to achieve the textures and collage effect.
Once the foiling process is complete, the sheets are die cut into turtle doves and the final hang-ups revealed.
The innovative reKreate range is made by reusing waste fibres, which would otherwise be thrown away. This cuts the use of dyes and pulp by up to 50 per cent and reduces the effect on the environment.
Jacinta commented: “The feedback has been really positive, people are drawn to the unique design of the decorative hang-ups we have created, which naturally sparks a conversation about how they are made. I believe in great design, creating things that will be kept, not thrown away. My hope is that Project Hangup will inspire other creative’s to discover unique design solutions by using interesting working processes that consider the environment.”
Process of making the turtle doves Antalis McNaughton said that the Turtle dove hang-ups will be distributed to their design customers and creative printers over the coming weeks.
The company also wishes to thank Howard Fletcher for donating his time to write the copy which features on the packaging of the doves.
For more information visit:
www.keaykolourpaper.com/reKreate
 Process of making the turtle doves |  . |
Copyright © 2012, DPNLIVE – All Rights Reserved
![printMAX podium-promo[1]](/modules/mod_raxo_allmode/tools/tb.php?src=/images/stories/machines/printmax-podium-promo1.jpg&w=250&h=200&zc=1 "printMAX promises podium prices this summer")
