Two day event provided a free educational
experience for many participants.
Mimaki’s UK distributor for the UK & Ireland, Hybrid Services, played host to an inaugural learning event in February for the printing industry alongside Soyang, Solent Sewing & Welding, Curvorama, CADLink and keyringfab.co.uk.
Entitled the ‘Wide Format Wave’, the event provided a free educational experience where participants were given the opportunity to try out different applications, ranging from producing pull up banners and coasters to keyrings, t-shirts and vehicle graphics. There was also the bonus of being able to talk on a one-to-one basis with industry experts in an informal environment.
The two day occasion, which was the first of its kind to be hosted at Hybrid, proved to be a great success they said, with companies travelling from all over the country to have a go at producing something ‘different’. Hybrid’s marketing manager, Duncan Jefferies, commented “The aim of the event was to offer participants an enjoyable and hands on experience, giving them new ideas of how to generate new revenue streams within their existing setup and the feedback received has been extremely positive.”
“It was good to see a wide range of applications from start to finish,” said Jason Middleton, MD of Abalone Graphics, who visited the event. “I came to the Wide Format Wave because although I knew how the machines worked, it was good to find which different materials were available.”
“The Wide Format Wave was very informal,” remarked another visitor – director at Williams Design & Print, Rob Williams. “There was no pressurised selling and it was good to be able to use all the machines to produce different jobs.”
Hybrid’s Duncan Jefferies added: “We intended that the Wide Format Wave enabled people to just come along, have a go at trying out new applications they may not have considered before and take away something positive for their own businesses and we really feel this was accomplished.”
A video of the event is available to view at www.wideformatwave.co.uk along with complete contact details of all the partner companies.
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