Symeta installed the first HP T400 Color Inkjet Web Press in Europe

HP has just announced that Symeta, part of the Colruyt Group, a leading retailer and supermarket chain with operations spanning Belgium, France and Luxemburg, has installed the first HP T400 Color Inkjet Web Press in Europe. The investment was made to help drive production of personalised, targeted communications for the company.

Symeta is located in Belgium and operates as a full service print and document management company.

Philip D'hooge, General Manager of the company said, "Our HP T400, which was installed in October 2011, and the soon to be installed second HP Inkjet Web Press, the HP T200, are real breakthroughs in printing technology. Both presses will provide the ideal solution to help drive targeted communication forward due to their high productivity and cost-effective, high-quality output."

The HP T400 can deliver nearly 5,000 A4 pages per minute with a colour quality that closely matches that of offset. The printer also has data-driven technology enabling 100% personalization as well. Symeta believes it’s this mixture of high productivity, colour quality and personalization that make the HP T400 solution so unique.

"The combination creates a powerful and effective tool that helps drive a higher response rate from the recipient, which can result in increased ROI,” said D'hooge. “Targeted communication such as this can also cut down the unnecessary wasted paper, ink and postage costs associated with receiving irrelevant or unwanted information.

With the new HP technology up and running, Symeta aims to expand the applications it provides.

"Our vision for the future is to work with our customers and HP to grow our one-to-one solutions in Europe and achieve new levels of targeted direct marketing and transactional communication," he explained. "It's about sending the right message to the right person through the right channel and at the right time. That's the concept. By combining the strengths of the latest digital printing technology from HP with bespoke, high-quality print and document management solutions, we're able to simplify and improve the way our customers receive, manage and send communications."

The HP T400 press has been installed at Symeta's brand new state-of-the-art 15,000 m2 production site in Sint-Pieters-Leeuw, near Brussels. This latest HP Inkjet Web Press is designed for high-volume, high-speed production of customised materials. With a scalable print width of up to 1060 mm, the HP T400 prints up to 183 meters per minute and the new, advanced web tension controls and dryer systems helps provide reliable, fast and consistent productivity.

Symeta also plans to install another press, the HP T200 Color Inkjet Web Press in December 2011 designed to support smaller, shorter-run applications. The HP T200's print width is up to 521mm wide and duplex speeds up to 61 metres per minute in colour and 122 meters per minute in monochrome.

D'hooge concluded:

"We have an extensive customer base that includes a number of high-profile brands, so consistent, high-quality products and a forward-thinking approach is paramount to ensuring customer satisfaction. Therefore, to follow the trends and meet the future needs of our customers, we found that investing in inkjet technology would be the next logical step. However, our new alliance with HP brings more than cutting-edge technology to our business. HP offers training, inspiration and they engage themselves in the development of new applications, supporting us in the growth of our business."

Symeta

Tel: 0032 (0) 2 360 01 90

www.symeta.com

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