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Mr Eli Keersmaekers CEO of Roland DG Benelux accepts the Viscom 'Best of 2012' awardMr Eli Keersmaekers CEO of Roland DG Benelux accepts the Viscom 'Best of 2012' awardRoland DG has announced that it has won a Viscom ‘Best of 2012’ Award in the Signmaking category for its SOLJET PRO4 XR-640 printer/cutter.  The prize, which was awarded at the show in Frankfurt in October, is given to the events most innovative exhibitors.

The SOLJET PRO4 XR-640 was launched in September 2012, and explaining its reason for presenting Roland DG with the ‘Best in 2012’ Award, the Viscom jury said:  “With this new print and cut machine, Roland DG is appealing to professional signmakers and supporting them as they seek out more creative opportunities in the market. The XR-640 can be used for the most diverse applications, including stickers, window decorations, banners, posters, vehicle-wrapping and canvas. The jury was especially impressed with the seven- and eight different colour printing configurations in the machine including CMYKLcLm, Light black, white and metallic silver inks. The Roland machine is set apart by its high quality and absolutely precise output.”

Responding to the award, Eli Keersmaekers, CEO of Roland DG Benelux, said: “The XR-640 is our new flagship product and we have high expectations of it. The jury recognised that the XR-640 is the ideal unit for signmakers, thanks to its great versatility and excellent quality. We are therefore also proud that we can add this Award to our growing list.”

The 64-inch XR-640 combines accelerated print speeds with Roland’s integrated print and cut technology, a new print head design, both seven- and eight-colour configurations, and new Eco-Sol Max 2 inks in nine colours: cyan, magenta, yellow and black (CMYK), plus light cyan (Lc), light magenta (Lm), white (Wh), metallic silver (Mt) and new light black (Lk). Roland pointed out that the SOLJET PRO4 XR-640 is designed for volume production in the sign and graphics market allowing companies to express their creativity with high-end effects and finishes as well as developing profitable new applications and markets.

Viscom is the largest trade show in Europe for the signmaking industry, taking place biannually, switching between Düsseldorf and Frankfurt. Since it was founded in 1986, Viscom has become the leading trade show for visual communication. The Viscom Awards honour the innovative achievements of the Viscom exhibitors. There are five categories for the awards: Signmaking, Large-format printing/LFP, Light advertising, Textile refinement and Software. The jury consisted of the editors-in-chief of various trade magazines, representatives of trade organisations and members of the exhibition organisation.

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