The HP Latex Application Tour will embark on a roadshow across Spain and Portugal

HP marches on – or should I say drives – with new dates announced for the Iberian leg of its European Latex Applications tour. The concept is simple. Take a 16.5m-long customised truck and trailer designed to demonstrate the opportunities available to print service providers (PSPs) using HP latex printing technologies and go on the road.

Having recently visited a host of European countries HP’s roadshow now heads for Spain and Portugal.

The European Latex Applications tour for 2012 is equipped with a few new introductions, including the recently-announced HP Designjet L28500 Printer. Visitors to the truck will also see the newly updated interior decoration featuring a cafeteria-style creative applications centre using indoor decorative textiles, wallpapers and double-sided banners.

Each event is crafted to show how incorporating HP latex printers, inks and compatible HP substrates into their operations can help deliver business enhancing opportunities to PSPs. The events will feature informative presentations, customer testimonials, hands-on workshops and live product demonstrations on the 2.64m (104in) wide HP Designjet L28500 Printer.

The dates for the Spain and Portugal legs of the Latex Applications tour are:

•        May 7^th: HP, Sant Cugat

•        May 8^th: Gerona

•        May 9^th: Barcelona

•        May 10^th: Valencia

•        May 11^th: Murcia

•        May 15^th: Málaga

•        May 17^th: Lisboa

•        May 18^th: Oporto

•        May 21^st: Vigo

•        May 22^nd: Oviedo

•        May 23^rd: Donosti

•        May 24^th: León

•        May 28^th-30^th: Madrid

HP stresses that the tour will focus on how users can expand their applications offering and undertake innovative graphic arts projects that can maximise the multi-substrate printing capability of HP latex printers. Using the new cafeteria-style interior, sessions will showcase the new market opportunities enabled by the versatility of latex ink including non-traditional signage applications.

The roadshow also explains the environmental benefits offered by HP Latex Printing solutions and how these technologies can help PSPs to limit the impact of their operations on the environment, while also fulfilling certain stipulations required of their own customers. Previously impossible applications, such as printing for enclosed spaces, lifts, or places where strict regulations are in place, as in hospitals and restaurants, are also possible using HP Latex Ink printers.

The tour also aims to show existing users of HP latex printers how the HP Latex University can help them get the most from their HP latex printer investment. This complimentary initiative gives users access to a comprehensive set of resources and training materials, including those focusing on textile printing or vehicle wrapping.

Additionally, the truck features a new flatbed area showcasing some of the many applications achievable using devices like the HP Scitex FB500 Printer, which handles rigid substrates such as wood, glass and ceramics.

For exact venues, timings and updates on the full tour schedule and to register for a session please see www.latextour.com

More information is available at www.youtube.com/hpgraphicarts

Copyright © 2012, DPNLIVE – All Rights Reserved