Dedicated team delivers quality products every time.
Dublin based DP Imaging, a leading supplier of large format digital print solutions particularly to the event industry and trade, believes that delivering high quality graphics every time to its customers is key to the company’s success.
Faced with clients working to tighter and tighter deadlines, how does DP Imaging manage to run such a successful operation in the face of these demands?
“Never will the quality of what we print be compromised,” explained Paul Brierton, Managing Director of DP Imaging. “Even if it takes an extra hour, so be it.”
Over the years the printing industry has changed considerably and DP Imaging has always kept a close eye on technological advances and adapted its business accordingly.
The company is now very focused on large format digital printing and has invested in several pieces of high-end equipment to ensure it delivers exactly what its customers require. With key clients in the event industry, a lot of the work involves detailed large graphics, requiring extremely high quality standards.
DP Imaging also partner with many local sign companies who don’t have the equipment, capacity and expertise which it has. “It doesn’t make sense for these small companies to invest in such expensive equipment which will only be required occasionally”, commented Paul. ” We have the capability to deliver this on their behalf.”
Paul believes one of the key strengths of DP Imaging is the staff. It’s a small team, yes, but all 100 per cent hands-on. One good example of this is the directors. They don’t spend all day sitting in the office sorting through paperwork, but are on the ground floor with the rest of team. Their skills and expertise hugely contribute to the success of the company, as they understand exactly what is going on in the market and recognise what customers want. Many competitors have it the opposite way round, where they have lots of staff but not so much equipment. Paul is confident that DP Imaging’s approach is the correct one and fundamental to its success.
All the equipment DP Imaging uses has been purchased from the Reprocentre, one of Irelands leading suppliers of hardware, consumables and service to the printing industry. “We’ve worked with the Reprocentre for over 20 years and feel both companies have successfully developed together,” continued Paul. “We hugely value their knowledge, experience and technical expertise. They keep abreast of everything that is going on in the market and provide us with sound advice as well as extremely reliable and high quality equipment. After all these years we’re still very appreciative of all their support, and would never entertain the thought of speaking to anyone but Eoin Honan and the team of engineers at the Reprocentre. They install and service all our equipment too and their after sales service is just as impressive.”
One thing Paul isn’t keen on doing is overworking his equipment. Though some of the kit is printing during the night to meet tight deadlines, he doesn’t allow it to run over capacity. He will ensure they run to their absolute optimum in terms of quality and time, though the quality of a job will never be compromised. Paul believes this has resulted in retaining a large number of loyal customers who know they will never be let down by DP Imaging.
The directors regularly take a step back to evaluate the whole operation, looking at the equipment, staffing and customer requirements. The plan is to invest in a more productive and efficient flatbed printer in the next 12 months. Guess who they’ll be speaking to for some advice?
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