New technology will allow accelerated expansion into new markets
Galway-based KPW Print has announced an investment in Xerox Colour 1000 and Nuvera 144 digital printing presses with a view to increasing its digital print output and expansion into new market sectors. The company also installed Xerox Freeflow and XMPie uDirect Personalisation software to maximise productivity and utilize the full potential of the new devices.
Founded in 1949, KPW Print employs 33 staff and serves high profile customers in the life science, hospitality and public sectors. The company already offers a comprehensive service in the lithographic and digital market and believes these new investments will drive KPW’s continued expansion particularly within the hospitality and public sectors. In any given year they produce work for over 400 different customers, large and small, spread across a multitude of sectors.
Gabriel Naughton, General Manager of KPW Print said:
“We have a long tradition of delivering high-quality print jobs to a wide range of businesses such as medical device and pharmaceutical companies both international and indigenous. Typically the type of work we produce for these companies is leaflets and booklets and these would be done lithographically. We have however some major contracts with a number of large hotel groups in Ireland and the UK who use a lot of sales and marketing material. This by its very nature is short run print and is ideal for digital. The balance of our main business is with the public sector which is an area the company wants to expand further.
Naughton went on to say that this new investment more than doubles KPW Print’s full colour digital print capacity and moves them into a new league in terms of print quality and the ability to offer personalised print and cross-media solutions He hopes that the new technology will help them continue to grow their digital business.
In order to increase output in terms of both volume and quality, KPW consulted with a number of manufacturers before opting for Xerox, having been impressed by their technology and comprehensive installation, training and service package.
“The installation was very well planned and executed by Xerox and we were up and running on both machines within two days,” added Naughton. “We received three full days of training with another two days training planned. However we are already at a point close to full operational level on the whole system.”
Speaking on the deal, Norman McNellis, Business Manager Graphic Arts Xerox, Ireland said: “Xerox offers the right blend of equipment; workflow and business development tools which help our customers focus on their core business. Our aim is to help print companies such as KPW grow their businesses by automating workflows which drives efficiencies and reduces costs enabling them to focus on serving their existing customers and winning new clients.”
Naughton added a final footnote. “One of the reasons we invested in new digital technology in terms of brand recognition and turnover is that we want to be seen over the next three to five years as one of the top ten print companies in Ireland doing a mix of work but with a significant presence in the three sectors already mentioned.”
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