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Tharstern refreshes brand to help global push.

UK based Tharstern, a worldwide specialist in MIS for print, packaging and labelling industries, has formally unveiled new branding designed to make life easier for customers and its staff.

It seems client feedback played a pivotal role in shaping thinking for the new-style branding that includes a new logo, website and a host of initiatives that have been built in to help build industry knowledge for customers, prospects and other stakeholders.

Keith McMurtrie, Tharstern Managing Director, said:

“As our business grows and charges forward into new global markets, it’s essential that the Tharstern brand grows with it. That’s why we’ve decided to redefine, refresh and clarify all aspects of our brand for our customers, partners and all the team behind our success to reflect a modern, forward-thinking technology company that is going from strength to strength. Building the Tharstern brand is an essential part of our growth strategy.

“A lot of the changes – which include vibrant colour and clean white spaces, as well as a change to our logo – have been based on the research that we undertook with our customers. After speaking to them, we realised that some were confused by the different brand names that we have and that, on the whole, they simply call the brand ‘Tharstern’.”

Keith McMurtrie Keith McMurtrie He added: “This is actually great news because having the same name for a product and company is the best branding strategy that you can have. Think about all the great brands that have adopted a similar approach – Rolex, Coca-Cola and Zippo to name a few. That’s why we’re retiring all our other brand names and from now on, the product will always be referred to as ‘Tharstern”.

Gone are specific-name modules for the Tharstern MIS. Instead, they will just be known as Tharstern ‘estimating’, ‘scheduling’ or ‘CRM’ modules to avoid any confusion. The Primo Live app will be referred to as ‘the Tharstern app’.

Tharstern’s new website has been created to provide expertise for print technology, whether it’s MIS or otherwise. It now has a specific resource centre hosting, video footage, white papers, infographics, ‘how to’ guides and case study materials, including technical data.

Building the Tharstern brand is an essential part of our growth strategy.

Tharstern was formed more than 30 years ago and had its most successful year to date following a management buyout in July 2014. It launched into America two months ago and has a total of 7,000 users of its MIS and workflow solutions. Tharstern is used by over 600 UK print businesses and more than 50 in Australasia.

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