Antalis UK helps MTA Digital showcase
its new capabilities with its
Curious and Popset collections.
When London based printer, MTA Digital decided to promote its new HP Indigo 5500 7 colour press with white ink technology, the company decided to produce a taster insert in Creative Review magazine, which it then followed up with a ‘Limited Edition’ swatch.
However the company needed advice on which substrates would provide the best contrast to the white ink, so they turned to Antalis UK to provide advice and support on the best digital materials which would be suitable for the project.
Pushing the boundaries of digital print is something that MTA Digital is passionate about – with 30 years’ experience in the pre-press industry and a significant investment in HP technology, so it was keen to promote the possibilities available in digital print.
The company turned to Jim Whittington, Digital Business Partner at Antalis for guidance and information about the most appropriate substrates to use on the HP Indigo 5500.
After consulting with the Antalis representative, they decided to print 13,000 copies of the insert on Popset Cosmo Pink. This provided a stand out colour which worked well for the trade press and gave a good contrast for the white ink technologies. The material was certified to run on the digital press and was also available in SRA3+. Following the interested generated from the teaser campaign, 2,000 swatches were produced on a variety of materials from Antalis, including Curious Translucent, Indifilm, Keaykolour, Curious Metallic and Popset.
Commenting on the success of the campaign, Aaron Carpenter, Head of New Business Development at MTA Digital says: “The response to the campaign has far exceeded our expectations and is one of our most successful campaigns to date. The design audience we were aiming at appreciated seeing the print process on the substrate and the flexibility to use an even greater range of substrates in their future print related projects. Working with Antalis on this project helped to communicate this easily.”
Jim Whittington at Antalis added: “There is an ever evolving range of substrates available to the digital market. It was a tremendous opportunity to push the boundaries with some of our more creative materials.”
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