Nigel Tracey
Highcon Systems’ latest recruit, Nigel Tracey, joins as international sales director to lead the recruitment and appointment of new Channel Partners internationally. In addition he will expand the customer base for the Israeli firm's Highcon ™Euclid, billed as the world’s first entirely digital cutting and creasing production machine for folded cartons.
Tracey has over 25 years' experience in printing and packaging, particularly in the folding carton and corrugated board industries. He has held various senior sales and marketing positions, most recently heading up the sheet-fed business unit at Bobst Group, where he was responsible for its global sales network and sales operations.
Tracey, based in Switzerland, said: “The demands on converters are changing fast and they now require more flexible and responsive solutions to meet their customers’ requirements. The team at Highcon has impressed me with its grasp of the future of digital finishing and the Euclid digital cutting and creasing solution is a huge step forward and I am delighted to be part of this revolution.”
As reported recently by DPNlive (January 27th), the Highcon ™Euclid uses precision laser optics and polymer technologies to transform cutting and creasing from an analogue to a digital workflow, dramatically streamlining the finishing process. Turnaround times are cut considerably while run lengths up to 10,000 sheets become attractive and profitable for the converter.
Chris Baker, sales and business development vice president, Highcon, added: “Nigel brings to the team a wealth of knowledge and experience which we know will enable us to build our channels faster and help ensure we deliver exactly what the customers require. We are delighted he has chosen to join this dynamic company.”
The Highcon Euclid will be formally launched and demonstrated on the Highcon stand at drupa 2012, Hall 4 Stand B28, Düsseldorf, Germany.
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