Copyright C Ahlstrom Corporation
Ahlstrom Corporation has introduced a metalized poster paper for outdoor billboards at FESPA Digital 2012 in Barcelona.
Ahlstrom, a leading manufacturer of high quality non-woven and specialty papers from natural and synthetic fibres, says its latest product, Ahlstrom ChantafficheTM Metalized, is a first for outdoor billboards. The one-side coated paper, which gives posters a metallic effect to enhance brand image, targets companies looking for a superior medium to advertise high-end cars, watches, perfumes, beers or fashion lines.
Jan Witt, product manager, poster paper, Ahlstrom says: “To develop the new paper, Ahlstrom combined two unique areas of competence: expertise in base paper for metalization and know-how in blueback poster paper for optimal visual impact, easy posting and lasting stand-out.”
He added: “As a leading producer of base paper for metalization, which we traditionally produce for labelling and packaging end-use, we co-operate with the biggest key players of the metalizing industry for product development. At Ahlstrom we’ve been using progressive technology for over 50 years to advance the standards of the poster paper industry. This newly developed metalized poster paper demonstrates our readiness to continue providing innovative solutions to the market. We believe that this development will bring a new impulse in the outdoor billboard market with new opportunities for outstanding advertising campaigns, in particular for demanding high-end products.”
Ahlstrom poster papers are produced in Germany and France and are part of the Label and Processing business area.
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