Xennia Technology, one of the world's leading industrial inkjet solutions providers, announced that it has reached a strategic partnership agreement with Esmaltes S.A. in Castellón, Spain, to supply Xennia's high performance inkjet inks to the ceramic industry. Esmaltes is a market leader in ceramic frits and glases and this partnership will allow Xennia and Esmaltes to offer a complete digital ceramic printing serviced solution. It will make the key benefits of digital inkjet technology - fast introduction of new designs, cost effective short runs, natural effects and excellent print quality - available to ceramic tile producers worldwide.
"Combining the expertise and inkjet ink technology of Xennia with Esmaltes' experience in developing ceramic glazes gives an excellent synergy in the ceramic industry," comments Arturo Lattore, Esmaltes' Commercial Director. "Ceramic tile design is becoming extremely important in the industry and ceramic tile producers want to know how to achieve excellent quality designs with vibrant colours. The range of Esmaltes-Xennia co-branded ceramic inks, along with new coatings developed specifically for the Xennia inks by Esmaltes, make it possible to achieve a range of colours unimaginable until now. The vivid and intense colours obtained from Xennia's ceramic ink have not been achieved by any ink on the market today. In addition, the inks show excellent compatibility with a range of glazes with both wall and floor tiles."
As part of the co-marketing strategy, Esmaltes will distribute the co-branded inks into the existing installed base of ceramic systems in Europe and Asia. "This is a great opportunity for Xennia as Esmaltes has extensive ceramics expertise and market channels into which Xennia’s inks can be introduced," explains Hannah O'Brien, Xennia's Head of Solutions & Systems.
"Xennia and Esmaltes' package of intense colour inks together with glazes and designs provides ceramic tile producers with the complete digital ceramic printing serviced solution. Using technology from Xennia and Esmaltes, unique vibrant designs can be produced, realising all the benefits of digital inkjet technology: fast introduction of new designs, economical short runs, reduced inventory, increased production yield and the ability to print onto thin and textured tiles," adds O'Brien.
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