Xerox has announced that over 100,000 people visited its stand at drupa 2012. Jeff Jacobson, the man leading the company’s graphic communications charge said: “drupa is only the beginning. Going forward we will further strengthen relationships with customers, deliver technology and services that make print more relevant and earn the right to be the industry leader.”
Xerox said drupa had been very successful and released the following details.
• Sold more than 300 digital systems, workflow and finishing solutions including the Xerox CiPress® 500 Production Inkjet System, the new iGen™ 150 Press, the Colour 1000 Press and the Xerox 700 family of presses.
• Exceeded the number and quality of contracts signed and sales goals.
• Generated more than 14,000 specific requests for information about Xerox’s solutions – twice as many as expected.
• Engaged in more than 4,500 social media conversations on Twitter and Facebook.
The company also highlighted the fact that there was strong interest in the CiPress 500 with CW Niemeyer Druck purchasing the system to produce individualised magazines, direct-mail pieces and catalogues.
Joachim Glowalla, director, CW Niemeyer Druck commented:
“Since the CiPress prints on the same substrates as our offset presses we will no longer need to use expensive coated substrates,” he said.
Xerox’s virtual drupa trade show is now live and offers a collection of videos capturing highlights from the show, including technology announcements and customer stories.
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