Theme is ‘Print’ –
The weapon Of choice
for ultimate brand impact.
Two Sides and Print Power have announced a strong line-up of industry experts from the marketing communications, print and business communities for its annual Autumn Seminar, which takes place on Monday 3rd November at Stationers Hall, London. The event, run in association with The Stationers’ Livery Company, will this year focus on print media as the ‘weapon of choice’ for brand owners looking to achieve ‘Ultimate Brand Impact’.
Senior industry experts include Nicolas Sennegon, Chief Revenue Officer & Global Head of Client Marketing at The Economist Group and Jonathan Harman, Managing Director, Market Reach, Royal Mail Group. They will be joined by senior brand executives and marketing specialists from M&S, Red Bull, and Kantar Media who will share their first hand experiences of how the unique and powerful attributes of print holds a relevant and vital role in multi-media brand-building campaigns.
The seminar will also focus on innovation, with Peter Lancaster MD of Documobi sharing his expertise on how to integrate print into our digital and mobile world, as well as Nicole Yershon, Director of Innovations, at Ogilvy Labs, and Futurologist Richard Wilson, an accomplished author and consultant, providing their insights into what the future may hold for our industry.
From an environmental perspective, Dr Sally Uren, CEO of Forum for the Future, will discuss how sustainability remains a powerful influencing factor for business, while the Two Sides team will provide an overview of their latest campaigns to challenge the misinformation surrounding the use and sustainability of paper and print.
“It’s evident from the many reports and surveys undertaken recently by various industry organisations that despite the onslaught of digital communication, print still has a strong and vital role to play when it comes to delivering effective multi-media campaigns,” said Martyn Eustace, Director of Two Sides and Print Power UK. “Our line-up of expert speakers, from both the marketing and graphic arts communities, has some incredible stories to tell and engaging insight to share, as to the significant benefits of using print in their marketing campaigns and how it is fast becoming the weapon of choice for those looking to achieve ultimate brand impact.”
Delegates attending the one-day seminar are also invited to attend an evening networking dinner in the Great Hall. During the three-course dinner, two enlightening and entertaining speakers, David Dinsmore, Editor of The Sun at News International and Marco Mensink, Director General, CEPI, will reflect on their own personal accounts of the opportunities and challenges facing the industry.
Jonathan Tame, UK Country Manager for the Two Sides and Print Power campaigns added, “By attending this seminar and networking evening, we want delegates from the marketing community to go away feeling empowered by a greater understanding of how print can differentiate their brand campaigns and bring greater audience engagement. Equally, for printers it is important that they feel motivated to align their businesses to take advantage of the growth of multi-channel solutions where print becomes a vital and integral part of the overall campaign.”
About Two Sides
‘Two Sides’ is a global initiative by companies from the Graphic Communications Industry including Forestry, Pulp, Paper, Inks and Chemicals, Pre Press, Press, Finishing, Publishing, Printing, Envelopes and Postal Operators. Our common goal is to promote the sustainability of the Graphic Communications Industry and dispel common environmental misconceptions by providing users with verifiable information on why Print and Paper is an attractive, practical and sustainable communications medium. www.twosides.info
About Print Power
Print Power is a pan-European organisation dedicated to promoting print media and its role in modern integrated marketing programmes and campaigns. The organisation comprises a wide range of companies representing the entire print media value chain—production, distribution, printing, content and delivery. This gives Print Power a unique level of expertise and experience in all areas of the print industry. http://www.printpoweruk.co.uk/uk/about/print-power
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