A new level of user experience to
luxury packaging to be shown at
Packaging Innovations Amsterdam.
Leo Luxe has confirmed it will be highlighting its new ecological packaging and folding rigid box range at Packaging Innovations Amsterdam (Taets Art and Event Park, Zaandam, Netherlands), 27-28 November 2013, Stand B109. This new extended Leo Luxe portfolio has been designed to offer innovative, creative and sustainable opportunities for the luxury packaging industry with the aim of elevating both brand and products to new sensory, visual, and interactive experiences for the consumer.
The company said its ecological packaging combines the benefits of creative packaging design with eco-friendly materials and production methods. Only sustainable paper products and finishing techniques are used in production and the company believes this will be attractive to environmentally-conscious brands, enabling them to reap the benefits of high-quality, innovative packaging. Demonstrating the company's commitment to its eco-friendly solutions, Leo Luxe has been awarded accreditations from associations such as, The Forest Stewardship Council (FSC) and The International Waterless Printing Association (IWPA).
Jan Van Gijsel, Leo Luxe Europe, said, "At Leo Luxe we seek out the latest technologies and eco-friendly materials to support our environmentally-conscious customers as we recognise the need for brands to use sustainable suppliers whilst presenting its products in an eye-catching way. We invite you to see and feel the newest materials and latest designs at Packaging Innovations, and find out how Leo Luxe can package luxury for you and your products."
The Leo Luxe folding rigid box portfolio will also be on display at the exhibition. This is a flat pack range which has been created in response for a packaging solution that minimises shipping costs and space at retail, but sets up as a high quality customised rigid box for brand messaging. Optional packaging features include the ability to add die-cut windows to showcase the products inside and the addition of secondary printing and finishing processes that create dramatic looks at retail.
Leo Luxe has developed over 50 processes that create special effects on a variety of media, such as glittering, flocking and foil-blocking. In addition, textures, creative shapes, stunning colour and creative typography add impact at retail. For example, a combination of techniques and processes can transform paper to look and feel like other materials such as brushed metal, the skin of an orange, and leather.
Also on display will be advanced ‘smart' packaging , designed using Leo Luxe's Haptic Magic technology, which incorporates sounds and lights that are triggered when packaging is touched or opened, features intended to add value, distinguishing the brand and enhancing the customer's user experience.
Follow us on Twitter - @DigiPrintNews
Like us on Facebook www.facebook.com/DPNLive - (click the ‘LIKED’ button/top of page as well)
Copyright © 2013, DPNLIVE – All Rights Reserved.