A series of seminars launched to highlight digital production opportunities to publishers at key centres.
HP T410 Color Inkjet Web PressHP has released details about its programme of European publishing seminars which are designed to present the benefits of digital publications printing to leading publishers in major cities.
The first seminar was held on the 13th November in Amsterdam.
Building on the theme, “Discover the next big thing in publishing – print,” the first event featured presentations by Robert E. Baensch, Director for Publishing Programs, SUNY Global Institute, New York, NY; Jeanette Derksen, of CPI Wöhrmann; Koen Luijten, of Paro; and Geert Gortzak, of WPG.
“With traditional publishing models under great pressure, digital printing offers publishers a cost-effectiveness and immediacy never before possible,” said Paul Randall, EMEA Market Manager, Direct Marketing, Transactional and Publishing Segment, HP. “HP’s solutions can benefit publishers in all sectors, whether for magazines or books, in full colour or black and white, in hard or soft cover formats.”
The speakers discussed the many advantages of digital publishing in to-days marketplace. Printing short-runs profitably; using variable data to meet market needs and add value; helping to reduce distribution costs and eliminating warehousing though printing only what is needed when it is needed; bringing publishers’ full catalogues back into print; and freeing up cash.
A second half-day event is scheduled for the 21st of November in Milan, Italy, with further events planned for London, Paris and Stuttgart in the New Year.
For further information about HP’s publishing solutions, please visit www.hp.com/go/publishing.
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