HP will present a seminar on the growing opportunities available in micro-publishing made possible by digital printing at drupa 2012 in conjunction with the Creative Printers Network, an independent forum of professional labs using HP Indigo presses.
Digital printing has enabled a broad base of creative professionals (including professional photographers, designers and architects) to publish very high quality, colour books in runs as small as 50 - 300 copies. HP says this ability to print short-run, high-quality art books enables creators to show their work cost-effectively as well as generating high-value pages for print service providers (PSPs) by utilising examples of HP Indigo digital print quality.
"The aim of the seminar is to examine the nature and potential of micro-publishing; explain the workflow; look at the economic model and share best practice," said Rafael Kraus, EMEA Indigo photo segment manager, HP. "What is clear, however, is that micro-publishing is not a micro-market but a fast-expanding segment that serves a large audience. We hope that HP Indigo customers who are interested in addressing this opportunity will come to hear and learn from speakers who have found success in this area."
Speakers at the seminar include four industry experts from the publishing, printing and photography sectors - Yannick Bouillis, organiser of the Amsterdam Book Fair and Offprint Paris; Rémy Faucheux and Mathieu Charon, designer and editor at RVP Books; Thomas Freitag, CEO of Bubu, a print service provider from Switzerland and Thomas Hoepker, photographer and past president of Magnum Photos.
For more information and to register for this event, please visit: https://www.seeuthere.com/hp/microconferencedrupa
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