The London Review of Books purchase ad DEPOT
from 5 fifteen Ltd for integrated advertising.
The London Review of Books (LRB) has purchased, ad Depot, an ad booking and processing software system from leading UK software company, 5 fifteen. LRB is a UK magazine devoted to reviews and essays, boasting the largest circulation of any literary magazine in Europe.
5 fifteen, which supplies publishers throughout the world, stated that it was delighted to have secured the contract from LRB.
The ad DEPOT system was developed to handle display and classified advertising bookings for both print and online media. It enables users to track and sell advertising as well as manage billing, contracts, layouts, marketing and sales force automation, a process which 5 fifteen maintains provides true end-to-end control of advertising sales, production and delivery processes.
"I'm very excited by the possibilities that ad DEPOT affords us," stated Margot Broderick, Associate Publisher, LRB. "We were impressed with its rich functionality and the fact that being cloud based, everyone in our New York and London offices will be able to access pertinent information immediately. 5 fifteen clearly understand our business."
The growth of the London Review of Books as a literary force over the last four decades is unusual in that it is has been the result of an unswerving commitment to the art of the long form essay. Time and time again, the magazine defies market trends in the literary sector with extensive advertising across its print and digital platforms.
Merv Griffin, Sales Director, 5 fifteen Ltd, commented, "The selection team at LRB has been very thorough in its analysis, setting vendors very high performance standards. We are delighted to have been awarded this major contract and are proud to be associated with LRB's exciting vision."
Designed and produced specifically for the publishing industry, ad DEPOT is an integrated cloud solution for advertising sales, order processing and billing. 5 fifteen markets the software as a solution which eliminates tedium, improves communication, adds speed and ensures accuracy.
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