Company to sponsor VIP Lounge and Happy Hour
networking event for which it has
created bespoke ice boxes.
Leo Luxe to bring sparkling new packaging solutions to Packaging Innovations NECIt has been announced that Leo Luxe will sponsor the VIP lounge and Happy Hour networking event at Packaging Innovations NEC, (Birmingham, 26 & 27th February 2014). In addition, the company added that it will showcase the new Leo Luxe Folding Rigid Boxes among its latest luxury packaging designs on stand F51.
This year the Happy Hour networking event will feature Leo Luxe branded champagne ice boxes based on the Leo Luxe concept package, The Premier. This is a rectangular rigid box and lid designed as an elegant package for champagne, case wrapped on the outside and with a heat sealed poly-bag lining on the inside. The company said that this is an innovative concept which has a second use as an ice bucket.
Cuan O'Callaghan, Leo Luxe, commented, "Leo Luxe is excited to start 2014 with such a bustling event. We have found that brands value packaging with a secondary use to reduce waste and give the consumer a reusable object, so it is great to have examples of this on display at the Happy Hour networking event. We will also be showcasing our extended portfolio of luxury packages that offer innovative, creative and sustainable opportunities for the luxury packaging industry and that bring new sensory, visual, and interactive experiences to the consumer."
Leo Luxe will also introduce new additions at the show to the Leo Luxe Folding Rigid Box collection - the Accordion and Flat-Flip Fragrance Boxes. They have been designed as the most cost-effective solutions within the range and boast the versatility and quality of the existing Leo Luxe Folding Rigid Box products while significantly reducing shipping and production costs.
Other luxury concepts and branded packaging will be on display that transforms the look and feel of paper to resemble textures such as the skin of an orange and leather. Additionally, the company will showcase innovations which feature 100 per cent ecological materials in the Leo Luxe EcoChic packaging range. These techniques enable customers to interact and learn more about the products at retail, giving them a ‘real experience’ and creating emotional user experiences with brands.
http://www.leoluxepackaging.com/
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