When Madhouse Associates, a leading UK integrated marketing communications agency, recently moved to new headquarters in the heart of Manchester they called in FBI (Flexible Business Interiors) and The Image Group UK to transform its new offices into a modern and exciting place to work.
Concept
FBI asked Image Group to provide, amongst other things, some fabric banners. This time however the brief was - with a twist! Image Group decided to print a collage of images from Madhouse’s portfolio, direct to flagmesh using its Mimaki Tx400-1800D. This high end production, wide format textile printer features Mimaki’s latest Sb210 disperse inks, recently upgraded by technicians from Mimaki’s exclusive UK & Irish distributor, Hybrid Services.
Because of an increasing demand for printed fabric graphics, The Image Group has invested significantly in state-of-the-art printers and dye sublimation processes in order to offer a rapid turnaround on fabric graphics for exhibitions and displays, point of sale applications and retail environments. Its creatively driven team has produced flying banners, feather flags, even custom tablecloths and marquees.
Image Group’s Dan Fleming commented, "The new ink upgrade really helped us to get the best out of our Mimaki,” he said. “It delivers superb sharp detail and vivid colours direct to flagmesh. Without these stunning pieces of print, the concept behind the twisted graphic would have been wasted."
The Image Group
Hybrid Services Ltd