Innovative solutions on show at
Packaging Innovations 2013.
A package designed with an angular auto-locking base enabling it to pack flat for easy storage and to fold out into a rigid “A” shaped box for retailLeo Luxe, a leading global supplier of packaging design, printing and manufacturing has announced that it will showcase its new luxury packaging concepts at Packaging Innovations 2013 (NEC, Birmingham, 27-28 February 2013, Stand C39). The companies theme for the event is ‘Put your best look forward', and items on display will include a wide-ranging portfolio of foldable rigid setup boxes, rigid boxes, luxury paper bags and further developments with sound applications.
Leo Luxe is in the business of providing added-value, end-to-end service for luxury product categories such as premium drinks and cosmetics. Its packaging designs are enhanced by a constantly expanding range of finishes and secondary processes such as graining, flocking, embossing and frosting that add various textures and patterns. The company recently added the Color-Logic Process Metallic Color SystemTM which now also offers Leo Luxe customers a new range of decorative effects using metallic substrates, metallic inks and clear films. All of these techniques are designed to be mixed and matched to create numerous product diversifications, with the purpose of giving customers an added edge in the market.
It will also be demonstrating new applications including OpticVision technology, which creates a dramatic dimensional effect using layered imagery to achieve a 3D appearance, to differentiate packaging at point of sale. In addition, other samples will incorporate sound, using ultra-thin switching technology to introduce pre-recorded sound bites when certain areas are touched. Leo Luxe explained that the sound modules are customised to the product, enabling an interactive packaging experience and unique selling proposition.
Another exhibition highlight will be the expansion of the foldable rigid setup box collection, encapsulating square, rectangular, angular and triangular shapes in various sizes.
"This assortment of unique constructions differentiates products at point-of-sale and simultaneously reduces shipping costs with no extra manufacturing implications," explains Cuan O'Callaghan, Leo Luxe. "Auto-locking bases and lids enable the packaging to open flat for easy storage and then fold up into a rigid box for retail."
The Leo Luxe ‘Visioneering Guide' will also feature on the stand. This is an approach Leo Luxe implements that creates a more integrated connection between the designer, brand and customer to deliver an effective design strategy. Visitors will be able to see how the process combines package structure, materials, graphics, special surface effects and interactive technologies into unified packaging solutions that it believes deliver a unique brand look and compelling message at retail.
Cuan O'Callaghan added: "We are delighted to be exhibiting at Packaging Innovations again this year and are looking forward to showing visitors our continuous developments in innovative package design. Our team is dedicated to researching the latest trends and technologies to offer cutting-edge packaging and provide a complete supply chain service to bring products to market."
http://www.leoluxepackaging.com/
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