New press to enable cost-effective short-run production of retail POS units
UK based Derwent Displays has bought an HP Scitex FB7600 Industrial Press to increase productivity of POS display units and to expand its product portfolio.
Derwent DisplaysThe company made the investment to complement its existing screen and lithographic production facilities in order to produce cost-effective short runs, offer versioned and personalised products, and broaden its range of tailor-made retail POS products.
"We will now be able to meet our customers' bespoke requirements within a short timeframe thanks to the press' reduced turnaround times and its cost-efficient runs," said Neil Haywood, managing director at Derwent Displays. "We'll also be able to use the press for jobs that require special finishing with the spot or full-gloss varnish feature."
Derwent Displays employs 35 people and provides creative end-to-end solutions from design to fulfilment for in-store and outdoor displays, shelf units and cartons. The company serves retail suppliers in the food, pet care, pharmaceutical, do-it-yourself and leisure markets across the UK.
The HP Scitex FB7600 Industrial Press, launched in October 2011, is a high-volume production printer that is designed to deliver high-quality print on a wide range of rigid and flexible substrates in thicknesses up to 25mm. Using UV-curable ink, the press operates in eight print modes with speeds up to 95 full-size sheets per hour (500m2/hr, 5380ft2/hr) with a POP production mode producing up to 55 sheets per hour.
Other features include a spot gloss capability that helps deliver high-end solutions in 2D and 3D format. The edge-to-edge printing feature means that final-size materials may be loaded (up to four at a time with optional Multi-sheet Loader Kit). HP maintains that this eliminates the need for trimming as well as reduces potential damage through additional handling. It also said that the new HP 225 Scitex Ink is crack and chip resistant, reducing damage during folding.
"All our objectives of quality, speed and cost-effectiveness are clearly met by this press' features," continued Haywood. "We wanted to enter the digital print market with HP, as its technology offers the latest innovations, from which our business will benefit."
The press can handle a wide range of media, including paper, synthetic paper, self-adhesive vinyl, foam PVC, PVC sheets, polystyrene (HIPS), and both corrugated and compressed cardboard.
"Our improved flexibility will enable us to meet a wide range of application requirements and we expect that the HP technology will help us to maintain our competitiveness within the retail business," added Paul White, design director.
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