The UK display printer GJ Plastics Ltd has purchased an HP Scitex FB500 Industrial Printer which the company hopes will extend its product range and produce innovative high-quality POS displays.
Foam Pvc Dump Bin printed on the HP Scitex FB500 Industrial PrinterThe Manchester-based company specialises in point-of-sale display units ranging from large wall displays to magazine and brochure stands for a wide array of markets.
However, it was the company's work producing printed POS displays on polypropylene, Foamex and laminated MDF that led to its investment in the HP Scitex Industrial Printer which was supplied by CWE Solutions.
It manufacturers a wide range of container and display products made from these durable, long-lasting materials, including newspaper and magazine dump bins; ticket towers; portable voting stations; questionnaire, customer feedback and survey stands; competition entry displays; and ballot, deposit and suggestion boxes.
Because these are not run-of-the-mill large format products, GJ Plastics has made major investments in specialist equipment to cut and bend its displays to produce individual products.
Graham Croston, director, GJ Plastics Ltd explained:
"We use our highly accurate lasers and CNC routers to cut the dump bins in durable 5mm White Foam PVC, not cheap 3mm substitutes," he said. "It is far longer lasting than cardboard because it is not affected by humidity, moisture and general spills. The HP FB500 fits well into our production requirements and quality values."
The HP Scitex FB500 Industrial Printer can print on virtually any rigid or flexible material in seven colours, including white on rigid substrates up to 122 x 163 cm and up to 64 mm thick.
"The UV-curable inks used by the FB500 printer enables us to print direct to the substrate and bend it to finished shapes without cracking," Croston continued. "We believe we're the first company in the world to be carrying out this combination of direct printing and bending. This capability can take us into new areas and enable us to design new products.
GJ Plastics believe that HP and CWE Solutions have a similar forward-thinking approach to technology and business and this is why we chose to partner with them. In particular, we value the training and support we have received from CWE and we are pleased that HP has enabled us to be using UV-curable and not solvent-based ink as part of our commitment to environmental best practice. To this end, we've also worked to improve our recycling and now recycle about 100 tons of material each year - which is about 95% of our waste."
"We have three in-house designers to develop products for us and our customers," said Croston. "With our combination of cutting edge equipment, contemporary product design and a client base that needs to be innovative, we're able to merge the techniques for sign production into the display market, and that makes the future look very exciting."
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