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€3.5 million of new business will be netted from show.

Konica Minolta booth Ipex 2014 Konica Minolta booth Ipex 2014 Konica Minolta, the largest exhibitor at IPEX 2014, has announced that it is celebrating a successful show that it says will net the company €3.5 million worth of new business as it continues to expand into new markets.

It added that visitors to the 1200 sq metre stand were able to see 12 live-running print systems and software and systems demonstrations throughout each of the six days, all of which helped it to reap the rewards.

One of the top attractions was the KM-1, the B2+ UV inkjet colour sheetfed press, which was demonstrated three times a day. At the show it was confirmed that beta testing will start later this year at customer sites in Japan, North America and Europe, with full production starting in 2015. The press is designed to help commercial printers produce high-quality print jobs to capture new market opportunities on the back of brand owners looking to develop highly personalized short run packaging. Konica Minolta said the KM-1 is especially suited for short print runs, extremely tight deadlines and variable data processing. The demonstrations were of particular interest to commercial and packaging printers, as well as folding carton printers.

The company also showcased for the first time another new technology at Ipex, roll-to-roll label printing at up to 18m/min with its Konica Minolta bizhub PRESS C70RLC. Konica Minolta’s growing portfolio now covers commercial production, packaging, wide format, document printing, corporate, on-demand publishing, direct mail, labels and photo-printing markets, as well as workflow automation areas and other partner pre-press and post-press solutions, plus cross media applications.

Olaf Lorenz, General Manager, International Marketing Division, Konica Minolta Business Solutions Europe, said: “Ipex has been everything we wanted it to be and has fulfilled all our objectives. We have been getting 600 qualified leads per day and already have collected more than 40 letters of intent, as well as have closed some sales. Based on our experience of these types of shows, we are confident that Ipex will net us over €3.5 million worth of new business.”

He added: “From all the discussions our teams of experts have been having  with hundreds of visitors every day, it is clear that there is a world of opportunity for print providers to optimise their revenues through enabling new, profitable business by creating value through the many new applications in an increasingly digital world. And we are proud to be at the forefront of the new media age revolution where print is still recognized as a central driver and crucial part of the communication mix.”

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