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Innovative POS designed to clearly

stand out in a busy market.

Dyson airbladeDyson airbladeHH Global, a global marketing services group specialising in the execution of print, digital and retail media, has been awarded a contract with Dyson to design permanent POS for its innovative ‘Airblade’ product. The key requirement of the POS was to keep it in line with the brand image of the iconic household appliance design company.

Dyson, a British company, is highly regarded for its state-of-the-art technology and wanted to build on this brand image in the highly competitive French market.

The POS had to be designed with long durability in mind and at the highest quality, to complement Dyson’s ‘Airblade’ design.  The research, development and production of the POS was managed though HH Global both in France and the UK.  Several concepts were provided to ensure that ‘Airblade’ would clearly stand out in a busy market.  The clear, uncluttered and modern design was chosen to contrast with the ‘noise’ in-store.

Robert MacMillan, CEO, HH Global commented:  “As such an iconic brand, we were very pleased to work with Dyson on this project.   Permanent POS takes more time, resources and creativity, but the end result, we believe, gives better results, not just in terms of image, but importantly in ROI.”

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