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New packaging applications made possible
by latest printing technology.

hphpHP is participating in a range of UK events designed to demonstrate to packaging and label converters what it believes are the benefits of HP Indigo Digital Printing.

With four presses and two future platforms for packaging and label converters, the company said its Indigo presses offer a number of digital solutions for this market sector - high-quality colour, fast turnarounds, variable data printing and ability to handle a wide range of label, flexible packaging, shrink sleeve and folding carton media. In a variety of event formats, HP will present its technologies as well as its compelling proposition for digital printing.

BPIF Cartons Conference, 3rd and 4th October. HP had an information stand where it focused on its new digital carton press, the HP Indigo 30000 Digital Press for quick-response, small-order quantities. The company also participated in the discussion, "Cartons in 2020," chaired by Josh Brooks, editor, of Packaging News magazine.

The BPIF event ran alongside Packaging Innovations London, 4th -5th October, at the Business Design Centre, Islington, which hosted complimentary seminars in the learnShops Theatre. Julia Cole, marketing manager, UK & Ireland, Indigo Division, HP presented a seminar on the 5th of October entitled "New Digital Age." Its purpose was to explore how digital label, flexible packaging and folding carton printing have the capability to allow brands worldwide create individual pieces on-demand with less waste than traditional methods. She also stressed that digital printing meets the demands of today's customers.

Alon Bar-Shany, vice president and general manager, Indigo Division, HP, will give the keynote address, "Innovation in Digital Packaging: Using New Technologies to Make an Impact," at the Smithers Pira Digital Print for Packaging Conference, 24th – 25th October, at Grange Tower Bridge, London. Bar-Shany's speech will cover the evolution of digital printing and explore what this means for labels and packaging and new packaging applications made possible by the latest printing technology.

On the 27th – 28th February, HP will exhibit at Packtech 2013, at the NEC, Birmingham. The HP digital supermarket is scheduled to be part of the stand in order to demonstrate the wide range of label, shrink sleeve, flexible packaging and folding carton applications which are possible with HP Indigo presses.

"Taking HP's digital label and packaging converting message to these events enables us to engage with our customers on a personal level and promote the benefits of digital print to converters, brand owners and creative’s," said Julia Cole.” "Our packaging initiative is already underway beginning with our participation in the Ultimate Packaging Open House in Grimsby."

The Open House marked the installation of Ultimate Packaging's HP Indigo WS6600 Digital Press. By adding a digital press to conventional packaging converting operations HP maintains that this can open opportunities for creative’s, support end-users in meeting delivery deadlines, and make it possible for packaging converters to develop new business.

More information is available at and

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