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HP Drupa 2012HP Drupa 2012HP has themed its exhibit at drupa 2012 “Print Your Future". The company will showcase a new portfolio of digital printing solutions, workflow solutions, business-development resources and financing options all designed to help print service providers (PSPs) achieve profitable growth.

"The 'Print Your Future' theme reflects our promise to help PSP customers create a relevant and profitable future of print," said Christopher Morgan, senior vice-president, Graphics Solutions Business, HP. "Our strongest ever drupa portfolio will benefit customers for the print jobs they do today as well as those of tomorrow."

The 4,952 square meter HP stand(Hall 4 of Messe Düsseldorf) will feature printing demonstrations for general commercial, photo specialty, publishing, direct mail and transactional applications as well as labels, flexible packaging and folding cartons, and signs and displays.

HP will demonstrate 10 digital printing systems from the HP Indigo, HP Inkjet Web Press, HP Scitex and HP Specialty Printing Systems product lines which will be featured in end-to-end production workflows alongside HP partner software and finishing solutions.

The drupa exhibit will also show server and software solutions from the HP Exstream, HP Hiflex and HP SmartStream portfolios and print output from its systems in real-life settings, such as supermarkets and bookstores.

HP's exhibit includes a full complement of educational modules, business tools, community networks, market development activities and one-to-one consulting services delivered through the HP Capture business-development programme.

The HP Capture programme's educational services provide in-depth workshops delivered by leading independent experts and HP professionals. Several new workshops are being launched at the exhibition covering digital sales and marketing techniques for label converters and large format printers.

HP Capture, combined with the Digital Solutions Cooperative (Dscoop), offers a comprehensive business-development and education programmes for the graphics industry. Founded in 2005 for HP graphics customers in North America, Dscoop has grown to include regional chapters for the Europe, Middle East and Africa, and Asia Pacific and Japan regions. With more than 7,000 members, HP says Dscoop is the industry's largest independent user community.

HP Financial Services, the company's leasing and life cycle asset-management services division, will be onsite, providing finance solutions for HP systems, software and services, as well as for third-party hardware and software.

HP will also announce the results of its worldwide Print Excellence Awards programme. Winners from the contest's 21 categories - from personalised marketing collateral to labels and packaging to display signage - will be recognised during a May 3rd Celebration Evening in their honour. Print Excellence Awards winning entries will be showcased on the HP stand at drupa.

More information on HP's drupa exhibit is available at


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