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New technology to help brands capitalise on their social media presence and Facebook following.

XMPie, a Xerox company has released a new technology which it says will allow XMPie customers to embed a web-to-print app on their clients’ Facebook pages. uStore Facebook Connect will allow fans to order branded print materials that are personalized using the fans’ Facebook data, and/or that of their friends.

XM Pie XeroxXM Pie Xerox“This technology gives our customers the means to truly take their multichannel capabilities to new heights” said Jacob Aizikowitz, president of XMPie. “Now they can create apps for their clients’ Facebook pages that enrich social media interactions by adding personalized and relevant print to the media mix. This allows brands to add value to their social media presence while extending their online relationship with fans into the tangible physical world, creating an overall richer and more valuable brand experience.”

The new technology is simple to use. The application icon appears under a company’s cover photo. By clicking the icon, fans enter the uStore portal where they can select an available document template, such as a calendar. After giving all permissions required, the document is then personalized with information from their Facebook profile. From there, an instant PDF proof of the personalized document can be generated, and/or the fan can move through the order process of final copy and delivery. If the fan allows it, an automatic status post to their Facebook wall can be triggered at this point to help the fan share the experience.

Facebook Connect is available to customers with uStore 6.0 and PersonalEffect Print MI or higher. This enables the XMPie customer to offer the application as a turnkey service to their clients—as well as own the data and create and fulfil the merchandise. The company added that this is the first offering of its kind in the marketplace with this model.

Dynamic document templates for customization/personalization and purchase within the uStore portal are created by the service provider or marketing personnel using the XMPie uCreate plugin to Adobe InDesign, and can range from greeting cards, event invitations and various types of calendars, to booklets and posters. Such document templates can include variable elements, such as coupons, QR Codes, and even advertisements. XMPie will also make Facebook-ready dynamic document templates available on the XMPie Marketplace for purchase by customers.

“Facebook Connect technology allows XMPie customers to help brands strengthen their existing social media relationship with their fans, as well as attract more followers through their fans’ network as a result of its viral nature,” said Idan Youval, product manager, Business Portals, at XMPie. “This can be a very powerful brand builder for companies with thousands or millions of Facebook fans, plus it will drive more demand and volume for their print and marketing service providers.”

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