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The GAA and the Gaelic Players Association (GPA) have just signed a sponsorship deal for three years with PricewaterhouseCoopers (PwC). For both bodies, it represents a potentially lucrative contract for attracting other sponsors.

PwC is the largest professional services firm in Ireland and provides integrated audit, tax and advisory services across all industries in Ireland and internationally.

It is PwC’s first entry into GAA territory and the company has pledged to work with both organisations particularly in the area of player development schemes.

The fact that the deal involves both the GAA and the GPA shows just how far the protocol agreement has progressed since it was first agreed between the parties 12 months ago. GPA chairman Donal Óg Cusack commented that both associations had come a long way in creating mutual respect since then.

GAA president Christy Cooney said the deal’s finer details had still to be worked out such as what specific events would be sponsored. He added: “We also need to work out how we can support them and vice versa.”

The GAA and GPA also stressed their confidence to attract other deals similar in quality to that agreed with PwC. It seems a matter of what quality of brand best fits with the association.

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