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Alex Granat joins Transeo Media to spearhead technology drive across the UK.

Transeo Media introduced its new Commercial Director for the UK and Ireland, Alex Granat at Cross Media 2012 held in London on the 3-4th September. His responsibility will be to help drive sales of the company's expanding range of cross media and web-to-print product offerings.

Granat, alongside the rest of the Transeo Media team, was at Cross Media 2012 demonstrating the latest version of DirectSmile Cross Media, a software solution for the creation of personalised, automated marketing campaigns across print, online and mobile media. Launched at drupa 2012 in May, this was the first public demonstration of the new version 5 solution in the UK.

"DirectSmile Cross Media Version 5 is sure to create a huge buzz at the show," explained Granat before the show.  "Its user-friendly design allows anyone to produce a cross-media marketing campaign, even if they have no prior programming or HTML knowledge. As such, it presents a fantastic opportunity for brand owners and marketing professionals to generate sophisticated, personalised, targeted marketing materials that span all communication channels and media. I would go so far as to describe it as the most powerful enabling technology available today for marketeers and in-house corporate departments."

Granat is no stranger to this business and has been developing and selling software products for the last 15 years of his career, working with RealTimeImage and Kodak and most recently, European Commercial Director at Transeo Media's sister company Taopix, specialists in brand promotion and gifting platforms.

Granat added:  "The advantages of targeted, cross media marketing are well documented,” he said. “However, the unique levels of control offered by DirectSmile Cross Media Version 5 and its ease-of-use are breakthrough features for a marketing software solution in this industry. This solution gives brand owners easy, jargon- and code-less tools to interact directly with their customers.

"The innovative product offerings from the Transeo Media and Taopix group are key reasons I have enjoyed working with this company over the years and why I am keen to move forward in this new role. We have the technical infrastructure and industry expertise needed to support and understand our clients, making us the ideal partner to work with and achieve the most return on your software investment."

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