Myth or just talking up the market!

Builders on a beam

There seems to be a mixed consensus that in tune with the recent improvement in the general Irish economy, albeit not mirrored across many countries in Europe recently, wide format print is on the ‘UP’!

One indicator of this is the construction industry here which is now slowly powering its way back into the black. Figures released this week show that it’s not just Dublin which is seeing a house boom but counties like Cavan which have recorded a 30 per cent increase in house prices during the third quarter of the year.

This should all bode well for wide format print which is the advertising engine for property development. And with that comes the need for new investment in technology, as company’s gear up to exploit this new growth.

However, much to our surprise, there is a significant divergence of opinion out there among large format sellers as well as their customers, the print companies that have to make that crucial investment.

DPNlive decided to test out the landscape by inviting comments from prominent large format printers and suppliers about how they viewed the current climate and what the future holds.

We will be running a special feature next week on what is ‘Myth or just talking up the market!’

Also next week, DPNlive will be running a very special feature on Dublin based GP Digital as it celebrates ’10 years in print’. We decided to focus on Nyssan Deeb, the companies ‘hands on’ MD, through the eyes of someone who has worked with her since the foundation of the company. It makes for compelling reading.

If you have any further comments to add to either of these two topics, or anything else on DPNlive then please mail me at This email address is being protected from spambots. You need JavaScript enabled to view it.

Martin O’Driscoll

Editor

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