New B2 format press includes new applications and features for sustainable printing
The UK printer, Pureprint Group Ltd will be one of two British companies to beta test the new HP Indigo 10000 Digital Press. HP hope that this development will drive this highly productive and versatile press and spearhead the introduction of new applications not previously addressable by digital printing.
For large, high-end commercial printers like Pureprint, the launch of a B2-format Digital Press is significant because it takes digital print deeper into the production mainstream.
Aaron Archer, technical director, Pureprint Group said that digital has played a big role in the companies recent expansion.
"Our HP Indigo presses have enabled us to achieve 50 per cent year-on-year growth in digital print production for each of the past three years.
"The new press will enable new size formats for brochures, folders, posters, book covers, and packaging applications will now be possible, as well as cost-effective, higher volumes of other commercial products," Archer continued. "This is important because against a background of shorter print runs, we're able to achieve more for our customers."
Pureprint’s customer base includes over half of the FTSE 100 companies, graphic designers, luxury retailers, fine art publishers, universities, charities and other companies requiring image-conscious printing.
"'This new press will be an integral part of our expanding range of marketing services, providing targeted, personalised printed output for variable data publishing and multi-channel, analytic-driven campaigns," added Archer.
Formally launched at drupa 2012, HP says the new press significantly moves the cross-over point to about 2300 pages, almost double the cross-over point for the HP Indigo 7500 Digital Press.
"The Indigo 10000 press looks to be the next significant development in the production of bespoke, personalised printed communications, not only from productivity and print quality perspectives, but for its sustainability benefits as well," said Richard Owers, director at Pureprint Group. "A B2 press with variable data capability that also prints pure colour reproduction and reduces environmental impact is highly attractive to us and our clients."
According to Owers, customers are increasingly anxious to achieve higher returns at lower environmental and financial cost. In 2002 Pureprint became the first CarbonNeutral printer in the world. It received the Queen's Award for Enterprise for Sustainable Development in 2003 and 2008 and became the first printer to receive Graduate Status from the World Wildlife Fund Global Forest and Trade Network for responsible paper purchasing in 2011.
HP stated that one of the press's environmental features that interests Pureprint is minimal start-up waste, which maximises the proportion of sellable prints. Other environmental advantages are: consumables designed for waste reduction; use of recycled and recyclable materials; energy management and recovery; and imaging oil recycling.
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