#SDUK pulls out all the stops to make this year’s show the biggest yet!

Sign & Digital UK is coming to town at the end of March and it looks like the major players and smaller companies are pulling out all the stops to make this a huge success.

#SDUK confirmed that the biggest stands this year will be Roland DG, Hybrid Services, Canon UK & Ire and HP. A good indication that exhibitors really believe 2015 is the time for print companies to invest.

Yes there are loads of press releases confirming new products/services, but will Joe the printer spend his money!

SDUK has confirmed that this year’s show is 20 per cent larger than last years.

Event Director Rudi Blacknet said on twitter 26 February,” one of the reasons was that additional exhibitors from Europe were showing a keen interest in the UK market.”

Innovation, value for money, and new business opportunities will rule the day for potential buyers, so exhibitors are keen to address these as key to sales at the event.

A great feature of the show is the Business Theatre which will include, laser, display systems, Legislation, H&S, coverings, vehicle livery, materials and media.

Of particular interest to Irish visitors should be demos of the latest versions of software in: Adobe, Corel & SignLab Theatres and two new Trails–Retail Route, Materials World.

Footfall should be good, but boots are meant for walking, the talking will be at the stands, and so will the sales!

Those who can offer innovation, lower costs, and digitalization may be the winners on the day.

Martin O’Driscoll

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