Sector upgrades its online presence, but does it really understand the game!

In my *view, the paper merchant industry in Ireland is unusual in that it doesn’t actively promote its brand or products via online media. Well, yes, they all have sites, but for some unknown reason, none of them will use the online resources available to them within their industry to get their message across to printers about new products, new services, new special offers or anything else, unlike virtually every other industry sector in the country.

It’s only recently that they have, kicking and screaming, upgraded their sites to embrace the digital age, but is the message getting across!

You can have a lovely new site, but if nobody sees it, what’s the point.

Traditional methods of advertising or press releases have been through the printed media, but these days, this is a very slow and costly way to get news out to customers. It’s also not measurable, which is a key factor when somebody spends upwards of a few thousand Euros.

Irish paper merchants need to highlight case studies, promote new products and make sure their brand is seen by as many people as possible. And the quickest, by far and most cost effective way is via online media.

In today’s market, getting your message across ‘to-day’ is vital. Next month news is old news.

Martin O’Driscoll

Editor DPNlive.com

Any comments you have, good or bad would be greatly appreciated.

*Please note that these are my personal views and not those of DPNlive.com

This email address is being protected from spambots. You need JavaScript enabled to view it.

You can Tweet, Like us on Facebook, Share, Google+, Pinit, print and email from the top of this article.

Copyright © 2015, DPNLIVE – All Rights Reserved.