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Company sells five of its new Océ Arizona 6100

flatbed printers during the exhibition.

Crowds gathered at FESPA Digital 2014 in Munich to see the new Océ Arizona 6170 XTS being unveiled at its worldwide premiereCrowds gathered at FESPA Digital 2014 in Munich to see the new Océ Arizona 6170 XTS being unveiled at its worldwide premiere

Yet again, another international brand name, Canon Europe, is celebrating its attendance at FESPA Digital 2014 in Munich. The company is hailing, in particular, the worldwide premiere of its new Océ Arizona 6100 Series as a resounding success following the sale of five of the new flatbed printers during the show.

Canon said the new Océ Arizona 6170 XTS - which took centre stage on its stand at FESPA - further demonstrates its ongoing commitment to addressing specific customer and industry needs which were validated with sales being signed on every day of the event.

"Debuting the new Océ Arizona 6100 Series at FESPA Digital was a specific strategic decision as we know it will appeal to a very specific market in which print service providers need the superior quality offered by Océ Arizona technology coupled with the speed to manage the high volume production of rigid media applications," said Pierre-Olivier Esteban, Marketing Director of Technical Document Systems (TDS) and Display Graphic Systems (DGS), Canon Europe. "FESPA attracts exactly the right customer demographic for this product, which has clearly drawn an enthusiastic response from visitors to the show, not only demonstrated by the strong sales made, but also by the positive feedback received from customers spanning all countries."

Sales of the Océ Arizona 6170 XTS during the exhibition were made to customers in Switzerland, Belgium, Norway, Italy and the Netherlands.

"By demonstrating a wealth of applications and technologies, we aimed to show visitors at FESPA how they can push the boundaries of wide format print. Our approach was to share ideas, technical advice and success stories to help them drive their businesses forward," added Esteban. "This approach was well received by the hundreds of visitors we spoke to during the event and we were able to discuss with them how they see their businesses developing in the future and what support they need to make this happen."

Canon also added that it recorded further sales of its other wide format equipment including both Océ Arizona and Océ ColorWave printers and cutters during the four-day event.

"It was a pleasure to be involved in a FESPA event again this year and to see our customer Marmony® GmbH win silver prize in the 'Interior Decoration of the Year' category in the FESPA 2014 Awards.

"We look forward to developing the relationship further with the graphic arts companies we have met at FESPA," said Esteban.

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