Ground breaking customised
embedded promotional
print products to be demonstrated.
Talking Print audio Christmas card produced for West End musical theatre production ‘Spamalot’Talking Print, a leading worldwide supplier of audio and video-embedded promotional print products, will show audio-video marketing solutions at Technology for Marketing & Advertising 2013 (TFM&A 2013), to be held at Earls Court London, 26 – 27th February (Stand P4). The company announced that its products are set to revolutionise the way in which consumers interact with a printed product.
Talking Print will also use TFM&A to demonstrate its print audio technology through the use of one of its most recent projects developed for Monty Python's hit musical comedy theatre production, Spamalot. The company produced a short run audio Christmas card featuring the famous Python song, ‘Always look on the bright side of life' which was used as a personalised greeting from the cast and crew, and was sent to key contacts, friends and family. Talking Print said that by being produced in the UK, it was able to respond very quickly to the order and provide the high level of creativity, service flexibility and product quality expected from the customer.
David Hyams, co-founder of Talking Print, commented: "TFM&A provides the ideal opportunity to demonstrate to the creative community, the power of our technology and its potential to engage consumers/end users. Embedded audio and video in print is proven to not only extend recipient interaction, but when used for DM and promotional items, also significantly increase campaign response rates and success."
The company markets itself as a fast-track production service for the inclusion of high-quality sound or video cards in printed marketing material. These can include moving pictures, spoken messages and jingles, all incorporated into numerous promotional situations such as in-store displays, gifts, packaging, direct mail, greeting cards and brochures.
Bespoke video brochures are the company's leading and most popular product, particularly for seasonal campaigns. There are no minimum or maximum order quantities, and no restrictions on where the video can be placed or how it can be used. The Talking Print, rechargeable, video modules utilise the latest, high resolution TFT LCD specification and are available in many different sizes including high impact 4.3" widescreen and the latest 7" hi-tech version with touch screen technology.
The company offers a turnkey ‘partner' based service that includes working with the customer to understand the brand and campaign objectives. This service includes production, logistics, quality assurance, distribution and product storage. Crucially, Talking Print also helps creative's to develop and test multimedia concepts with speed, but for relatively small financial outlay. To enable this, the company has developed a model that enables cost-effective production of small quantities or samples within a few days from order placement. It believes this facility helps clients gain familiarity with the medium, quickly develop their concepts and demonstrate their ideas to customers - Ideal for high-impact seasonal campaigns it says.
Hyams added: "The most exciting part of bringing these products to market, has been working with creative's to explore the opportunities to enhance the printed medium. In doing this, it quickly became obvious that the full creative potential of this technology is yet to be explored, and that it is limited only by our imaginations.
"What's more, it has been great to dispel the myth that incorporating this technology is cost prohibitive, demonstrated by our customer case studies and rapid market adoption. Visitors to our stand at TFM&A will see that user experience and ROI from projects using audio and video-embedded print, speaks for itself."
Since the company was founded in 2011, Talking Print has developed a string of successful multimedia campaigns for several leading national corporations in the retail, food and beverage and leisure sectors.
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