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Company showcases new tools for print service providers

and wallcovering manufacturers at Heimtextil 2014.

HP Expands Suite of Custom Wall Décor Solutions HP Expands Suite of Custom Wall Décor Solutions The first major international trade show of the year saw HP participate at Heimtextil 2014, in Frankfurt, Germany, 8 – 11 January, billed as the biggest international trade fair for home and contract textiles. The company showcased an expanded digital printing solution for wall decorations designed to help print service providers (PSPs) and wallcovering manufacturers capture new revenue with high-value wall décor applications for commercial, retail and residential spaces.

HP’s digital printing solution consists of a modular range of design software, media, HP Latex Printing Technology, finishing options and industry certifications. The company believes this scalable solution enables customers ranging from small PSPs to large wallcovering manufacturers to take the growing customisation trend to the wall with unique or short-run wallpapers, wallcoverings, wall murals and canvas prints.

At the exhibition HP demonstrated the expanded suite, including new content, design and mobility features for HP WallArt as well as updated finishing and media options. A special feature was a digital wall décor showroom at HP’s exhibition booth created by renowned industrial and interior designer Markus Benesch. Its aim was to bring to life the creativity and innovation made possible with digital printing and the complete HP solution.

“My goal is to encourage spectators to think outside of the box and see the unusual ways in which digital printing can dramatically alter a space, as well as the design workflow,” said Markus Benesch, owner, Markus Benesch Creates. “HP digital printing technologies create a world where designers no longer need to print large batches of wall décor at once, but where they can be fast as light, moving immediately from idea to design to production to delivery.

Benesch explained further: “Our mission is to connect spaces and objects with people, weaving a new functional aesthetic and sensorial fabric into everyday life. My walls are bold messengers of courage, fun and creativity. In a rapidly changing world, technology is evolving constantly. For this reason HP digital printing technology is the perfect chisel and hammer to shape my playful graphic worlds. As a curious designer who has seen this industry develop, I can assure you: the future of digital wallcovering is now."

Markus Benesch designed the showroom at HP’s exhibition booth, which demonstrates the possibilities of HP’s digital printing solutions Markus Benesch designed the showroom at HP’s exhibition booth, which demonstrates the possibilities of HP’s digital printing solutions Joan Pérez Pericot, worldwide marketing director, Large Format Sign and Display Division, HP, commented: “The collaboration with Markus Benesch at this year’s Heimtextil truly demonstrates the power and possibilities of digital printing. Current trends in design focus on unique design and customisation from the customer. With HP technology, designers can produce an endless array of colours with no limits to scale and no restrictions on repeating patterns, expanding the opportunity for designers and wallcovering manufacturers to differentiate themselves with high end collections.”

New décor offerings

HP WallArt is an easy-to-use, cloud-based web service that helps simplify the design, visualisation and production of customised wallcoverings. Introduced at Heimtextil 2013, HP says the tool is already in use by more than 1,100 customers in 66 countries. Following this successful trial, HP WallArt will remain free for new and existing HP Latex Printing Technology customers.

New features for HP WallArt include:

Additional new components for the HP digital printing solution for wall décor include:

“The wall decoration market is on the verge of major change enabled by the speed, quality and versatility of HP Latex digital printing technology,” said Joan Perez Pericot, worldwide marketing director, Large Format Sign & Display Division, HP. “Working with industry-leading vendors, HP provides innovative tools and solutions across the entire workflow to help wallcovering manufacturers and print service providers differentiate their offering, reach new customer segments, push creative boundaries and ultimately bring in new revenue.”

More information about HP solutions for wallcoverings is available at www.hp.com/go/latex and www.hpwallart.com

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