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An Opportunity or Threat for Printers!

Bob Tallent
The Synergy Group
17th November 2011


 

Today, the Government announced a new plan for public sector reform. Not before its time, I hear you say. However, believe it or not this offers the print industry an opportunity! Why, because all these plans will create a need for documents to be printed in order to inform staff as well as the public. So maybe you can try to get some of this work? As in all scenarios, opportunities always exist on the other side of the coin. It may be a harsh statement but it’s a fact of life. Have a look at the details-

You can download the public sector reform plan here.  In short, it says:

The plan is focussing on five main commitments:

  1. Placing customer service at the core of everything;
  2. Maximising new and innovative service delivery channels;
  3. Radically reducing costs to drive better value for money;
  4. Leading, organising and working in new ways; and
  5. Strong focus on implementation and delivery.

You are all aware of the business analysis tool called SWOT.  Strengths and weaknesses are under the control of the company whereas opportunities and threats are outside their control.  This new plan could be factored into the business analysis model for printers.  It could provide either opportunities or threats.  Again, as we all know, the astute business person will find a way to turn a threat into an opportunity.

For example, there will be 23,500 fewer people on the public service payroll.  That means the will be less cash in the system for spending.  Or will it?  These people will be voluntary layoffs (in order to keep within the Croke Park Agreement).  So presumably, they will be close to retirement age, therefore they will have public service pensions, therefore there will be cash flowing.  What it also means is that there will be a lot of skilled people available for work – if they want to work.  Therefore those skills may be usable by printers and suppliers, so you may be able use their services and at the same time get the inside track.

All these plans will create a need for documents to be printed in order to inform staff as well as public.  Can you try to get some of that work?  Indeed can you pre-empt some of it and perhaps form a strategic alliance with other printers who have other resources and equipment, so that you can target specific business.

Check out the new public service card, GovStat, Health Stat, proposed new online initiatives, new integrated transport ticketing system, etc.  Can you find opportunities suitable to you?  They are there, you just have to look.