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The HP Indigo WS6600 features the ILP (In-Line Priming) option, a custom-developed water-based primer that supports standard, untreated paper substrates. HP said that the ILP helps ensure faster turnaround times by eliminating the extra step of off-line substrate preparation, while also increasing flexibility and lowering costs.

"The new HP Indigo WS6600 presses are twice as fast as our existing installed models and easier to use,” said Roger Gehrke, manager of digital printing, RAKO Etiketten. “We can reduce our labour costs per label enormously while doubling our capacity. The new ability to use standard media as we do in our conventional offset and flexo printing presses is also a huge advantage, reducing inventory costs and overall material costs too."

According to RAKO Etiketten, the new Enhanced Productivity Mode (EPM) functionality of the HP Indigo WS6600 helps achieve higher productivity for faster turnaround time on print jobs. EPM increases press throughput by 33 per cent for most colour jobs and by 25 per cent when adding white ink.

"Using EPM - replacing black ink by simulating it with cyan, magenta and yellow - we will be able to print an extra 10 linear metres per minute," explained Gehrke.

HP also pointed out that with a printing speed of up to 60 metres per minute and the new EPM, the HP Indigo WS6600 Digital Press significantly extends the crossover point of digital versus conventional processes, enabling print service providers (PSPs) to increase flexibility, efficiency and profitability.

Across the board brand owners are increasingly reducing inventory costs and level of risk by ordering once a week rather than once a month and RAKO Etiketten has found low set-up times and minimal waste crucial for staying competitive. The investment in the new HP Indigo WS6600 Digital Presses is central to maintaining this position according to him.

"Short runs are like a mantra that almost everyone follows today, and they have become root and branch of our whole operation. We are also seeing more and more variable data printing, especially in the pharmaceuticals industry with unique barcodes and data matrix codes identifying contents and source. It is absolutely essential that we can react in the shortest possible timeframe," said Gehrke. "The speed and easy operation of the new presses give us the agility we need to keep meeting our customers' changing demands."

Founded in 1969, RAKO Etiketten employs more than 1,400 people at sites in Europe, Asia and South Africa producing individual packaging solutions manufactured by flexo, letterpress, silkscreen, offset and digital offset, and gravure, as well as combinations of these printing processes.

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