Roland’s DG’s has reported that its innovative and informal café style stand at the recent Sign & Digital UK exhibition paid dividends for them at the UK’s premier signage trade show. The Roland Café formed the centre of a hub of Roland dealers and the company said that it drew in hundreds of new and existing customers to meet informally with Roland business managers and staff, Roland users and other signmakers.
Roland announced that record numbers signed up to the Roland Forum community (and were rewarded with complimentary refreshments!) while Roland’s signmaking and personalisation technology attracted a lot of attention. In particular, the new double white ink configuration option now available with the VersaCAMM VS and the VersaSTUDIO BN-20 printer/cutters seemed to prove particularly popular.
Brett Newman, technical director, Roland DG (UK) said: “It was fantastic that the opportunity just to meet with us and other users drew so many visitors to the stand. We’re proud to be so close to our users and the show was a valuable opportunity to connect with them and develop a mutual understanding of the direction they want to go and the solutions they need to succeed.
“Some visitors were understandably cautious about the immediate future but the prevailing attitude really was positive. Many arrived keen to explore new technology that could help them to expand and improve revenue streams and, in that respect, the BN-20, the flexible and reliable VersaCAMM VS series and the desktop VersaUV LEF-12 inspired visitors with the sheer range of possible applications.”
Roland customers Jayson Godridge, Freestyle Designs and Fraser Moore, Compass Graphics (both VersaCAMM users); and Pete Colman, Classic Lines Plus Signs (VersaCAMM VS-640 metallic, SolJet SC545 white, EGX-350 and Metaza MPX-80) were all on the stand sharing their Roland experiences with visitors.
RolandCare had its own dedicated space, with a number of people signing up to Extended RolandCare warranties over the three days, with the added bonus of receiving the gift of a new Nikon digital camera. The offer remains open until camera stocks last and any new Roland customers in need of an extended warranty, direct from the manufacturer should visit www.rolandcare.co.uk to find out more.
In total there were nine authorised Roland dealers at Sign & Digital. The entire Roland portfolio of products – SolJet, VersaUV LEJ-640 and LEC-540, VersaCAMM SP’s and VS’s, VersaArt RS-640, VersaStudio BN-20 and Roland EGX engravers line – were represented at the show, whether for printed signage or engraved products.
Roland also said that the streamlined workflow of the integrated print-and-cut set-up proved as popular as ever with the VersaCAMM VS-640 machine continuing the tradition of being productive, easy to use and affordable. The latest generation features a gold print head for high print quality and the highest speed of any VersaCAMM. Owners can choose from a variety of ink configurations for greater flexibility: 4-colour for high speed, 6-colour for high quality and metallic for high value. Roland has also recently announced a new double white ink configuration and there is still time to take advantage of Roland’s VersaCAMM VS special offer. Every VersaCAMM VS-640 purchased before the end of April will come with a two year Silver RolandCare warranty, a 12 month full-membership subscription to isignstock.com and a take-up unit, essential for unattended printing.
The company said its VersaSTUDIO BN-20, a 20” wide desktop sized complete production studio for display graphics, stickers, promotional goods and garments, with a low price point but high performance, is fast becoming one of its best-sellers. It is now available with a white ink option. This solution, which combines high quality, vivid and durable print with integrated precision cutting, comes bundled with all the necessary software to bring new levels of versatility to a signmaking business. It prints metallic ink quickly and easily and gives graphics and promotional items an added “wow” factor, with integrated contour cutting simplifying nested and step-and-repeat designs.
Another ‘hit’ at the show was the VersaUV LEF-12 printer geared at businesses of all sizes. Easy to use, the machine enables printing of logos, images and text directly to a wide range of materials and objects up to 100mm deep, including wood, card, papers, films, glass, polyesters, metal, leather and plastics. Users can personalise an array of popular consumer items including mobile phone cases, USB sticks, pens, diaries and notepads. Using Roland’s Eco UV-curable ink, the CMYK palette of the LEF-12 is complemented by LED curing, white ink and clear varnish. This latter feature not only enables special textures and effects, but is also ideal for three-dimensional textures, gloss or matte embossing including Braille.
For further information you can visit www.rolanddg.co.uk or call 0044 (0) 845 230 90 60 to arrange a personal demonstration on any Roland machine at a showroom near you.
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